Press Release: Knowledge Quarter publishes new research into Local Audiences

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Over 92% of audiences are anxious using the Tube to travel to a museum or gallery. New research highlights the struggle cultural institutions face in attracting back visitors.

  • Cultural institutions in and around King’s Cross are likely to suffer from reduced visitor numbers from commuters and local residents.
  • Research highlights audiences want institutions to practice stricter enforcement of rules, even going beyond Government guidance.
  • The full results can be found here.

As more and more museums and galleries open their doors, the Knowledge Quarter surveyed over 500 visitors to the Kings Cross area to understand their thoughts on returning to visit their favourite venues. The Knowledge Quarter area, defined as a one-mile radius from King’s Cross is home to over 20 cultural institutions including The British Library, The British Museum, Sadler’s Wells Place and Kings Place.

Research from the Knowledge Quarter predicts a drop in footfall from local audiences. Almost 40% of workers do not expect to back in the office for another three months and 56% refuse to use the Underground. Unless confidence in returning to work or using public transport can be restored, cultural institutions in Central London, and surrounding shops, restaurants and cafes – will continue to struggle.

The research also suggests audiences want to see stricter enforcement of rules for visitor safety. One of the key concerns expressed was that venues would be unable to adequately control the behaviour of other people. The Knowledge Quarter calls on the Government and the GLA to work together to build back the public’s trust in visiting cultural venues.

Chief Executive of the Knowledge Quarter, Jodie Eastwood said:

“Cultural institutions play an integral role in shaping the Knowledge Quarter, adding vibrancy and extending the reach of the research undertaken within the area. However, smaller cultural institutions and the area’s performing arts venues are at significant risk. The Government needs to urgently help restore confidence for visitors and commuters if some of these venues are to survive in the future.”